Human Centred Design Strategy

Hi, I am Mauricio Perez. A Service design (UX & CX) consultant and strategist in Sydney, Australia. I can help your products and services achieve the highest possible engagement with design strategies that balance your customer needs with your business requirements.


The discovery stage includes requirements gathering in three key areas (business, customer, technical)  to determine success criteria.

  • External customer research
  • Internal stakeholder interviews
  • Service experience mapping
  • Heuristic technical analysis
  • Research synthesis


A hypothesis is designed in the form of a product or service prototype which aims to deliver solutions to the success criteria.

  • Co-design workshop facilitation
  • Conceptual ideation
  • Information architecture
  • Sketching and prototyping
  • Future state service mapping


Delivery of the hypothesis is then tested with actual customers, refined and iterated to validate the concepts for implementation.

  • Wireframe specifications
  • User Interface design
  • Usability testing
  • Feedback implementation
  • Accessibility compliance

If you would like to discuss a potential project, please feel free to contact me during business hours on 0405 419 059 or email me at any time.

UX&CX Service Design Consultant in Sydney, Australia

Focussing double-diamond design strategy on getting the right ideas to get the ideas right.

Feel free to contact me anytime or browse my Curriculum Vitae

General Assembly – Personas Bootcamp

This is the class slide-deck for the workshop when I am teaching at General Assembly about Persona creation and usage of them within the User Experience...