UX Design Strategy

Hi, I am Mauricio Perez. A UX&CX Service design consultant and strategist. I can help your products and services achieve the highest possible engagement with design strategies that balance your customer needs with your business requirements.


The discovery stage includes requirements gathering in three key areas (business, customer, technical)  to determine a strategic direction.

  • User research
  • Business requirements
  • User flow mapping
  • Heuristic analysis
  • Technical requirements


A good design process has an iterative cycle that is tested and improved upon at every stage in the project’s development.

  • Conceptual ideation
  • Wireframing
  • Visual design
  • Prototyping
  • User testing


The final iteration aims to deliver functional and desirable customer experiences and designs for all media channels and devices.

  • Brand strategy
  • Creative direction
  • Art direction
  • Web design
  • Mobile design

If you would like to discuss a potential project, please feel free to contact me during business hours on 0405 419 059 or email me at any time.

UX&CX Service Design Consultant in Sydney, Australia

Focussing double-diamond design strategy on getting the right ideas to get the ideas right.

Feel free to contact me anytime or browse my Curriculum Vitae

General Assembly – Personas Bootcamp

This is the class slide-deck for the workshop when I am teaching at General Assembly about Persona creation and usage of them within the User Experience...