Affordance of a Menu icon

Posted on April 9th, by coco in Uncategorized. No Comments

Whilst evaluating the the new ABC navigation, there was disagreement within the UX group as to which icon would be better suited to indicate a sub-menu within the main Navigation on both desktop and mobile.

There is a very good article on buttons and their affordances on UX Movement which I found very useful to determine a baseline in evaluating our solution.

So I ran a couple of remote user tests to validate:

Which icon was more recognised
Which icon was more indicative of the behaviour resulting once clicked / touched
Which icon was deemed more intuitive





UX&CX Service Design Consultant in Sydney, Australia

Focussing double-diamond design strategy on getting the right ideas to get the ideas right.

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General Assembly – Personas Bootcamp

This is the class slide-deck for the workshop when I am teaching at General Assembly about Persona creation and usage of them within the User Experience...