Category: Mobility design

Vodafone AU Coverage Checker 2011

Posted on June 4th, by coco in Mobility design, UI, UX, Web design. Comments Off on Vodafone AU Coverage Checker 2011

The Vodafone Coverage Checker allowed users to see the level of coverage they had on a map and therefore whether or not they could make phone calls, send SMS and access the internet. A plan to make new customers in-store to be made aware of their coverage when they signed up was put into action. One of the main challenges was to enrich the Public Coverage Maps with more information without causing cognitive load on the user. The in-store Coverage Checker detailed much more information like outages, device capabilities and more levels of data bandwidth that was available in that particular area.

This would mean that the customer might understand the network constraints by:

Device type

“Does my phone even get the internet? What does 3G mean?”


“Isn’t my mobile signal stronger indoors than outside? What if I am in a car? “

Time of day

“Why can’t … Read More »


Posted on June 1st, by coco in Mobility design, UI, UX, Web design. Comments Off on Oztips is Australia’s largest provider of online sports and entertainment tipping management services with roughly 520k users. When Yahoo!7 acquired this, my role was as a User Experience Designer to find out who the users were and what they tended to do on the website. By organising and facilitating internal workshops, I was able to prioritise the more common usage patterns and design the information architecture and experience accordingly. This was followed by high fidelity designs and reviewing the brand designs by other designers.

UX&CX Service Design Consultant in Sydney, Australia

Focussing double-diamond design strategy on getting the right ideas to get the ideas right.

Feel free to contact me anytime or browse my Curriculum Vitae

General Assembly – Personas Bootcamp

This is the class slide-deck for the workshop when I am teaching at General Assembly about Persona creation and usage of them within the User Experience...