This is the class slide-deck for the workshop when I am teaching at General Assembly about Persona creation and usage of them within the User Experience practice. I would love to hear feedback as I am always looking to improve the outcome of this particular class.
Agenda will be:
• Why personas are a powerful tool for product development
• Types of field research methods
• How to analyze the data collected
• Create personas and scenarios
• How to use personas effectively
Remember, this is a boot-camp so you will be practicing persona-creation activities in this workshop and have a lot of fun by meeting new people and gaining interesting perspectives.
Next Bootcamp session on February 25, 2016 in Sydney, limited spots so book now!
The Vodafone Coverage Checker allowed users to see the level of coverage they had on a map and therefore whether or not they could make phone calls, send SMS and access the internet. A plan to make new customers in-store to be made aware of their coverage when they signed up was put into action. One of the main challenges was to enrich the Public Coverage Maps with more information without causing cognitive load on the user. The in-store Coverage Checker detailed much more information like outages, device capabilities and more levels of data bandwidth that was available in that particular area.
This would mean that the customer might understand the network constraints by:
“Does my phone even get the internet? What does 3G mean?”
“Isn’t my mobile signal stronger indoors than outside? What if I am in a car? “
Time of day
“Why can’t … Read More »
Oztips.com is Australia’s largest provider of online sports and entertainment tipping management services with roughly 520k users. When Yahoo!7 acquired this, my role was as a User Experience Designer to find out who the users were and what they tended to do on the website. By organising and facilitating internal workshops, I was able to prioritise the more common usage patterns and design the information architecture and experience accordingly. This was followed by high fidelity designs and reviewing the brand designs by other designers.
Banzai is a sports aggregator website created for Yahoo!7 that aims to allow other sports websites to feed into this portal. Users will find content easy to digest, follow and stay informed on the sport that is important to them.
Banzai gives them a “home base” where they can easily keep up with weather conditions, events, results , news, and organisations central to the enjoyment of their sport.
Plus, they can choose to get updates on topics they want to follow and share their own perspective on articles, videos, or even local restaurants…all from one convenient place.